Like Samsonite, American Tourister has a proud history of developing high-quality luggage that can withstand the rigors of travel.
American Tourister began in 1933, shortly after travel had become a mainstream activity that was affordable to a broad consumer audience. As a result of this shift, entrepreneur Sal Koffler saw a need for travel pieces that were both strong and inexpensive, so he set out to build a tough suitcase that he could sell for a dollar. Not only did Koffler succeed, but in the process, he built what has become one of the most highly recognized brand names in the United States.
In 1993, Samsonite acquired American Tourister, seeing a strong synergy between the two companies based on our mutual heritage in the luggage industry and our fundamental commitment to delivering high-quality products. This acquisition strengthened our position in the value market and provided a solid platform for continued growth. We have made great progress in leveraging this platform.
In fiscal 2005, we expanded the American Tourister brand to Europe and Asia where it has enjoyed resounding success, delivering durable high-quality merchandise at affordable prices.
As we move ahead, we plan to expand the American Tourister line with the addition of smartly designed products that stand out in the value market. We also intend to continue to introduce the brand to new markets, reinforcing its status as a leader among value-conscious consumers around the world.