At the close of fiscal 2006, Samsonite and Timberland announced a worldwide license agreement for Samsonite to develop Timberland-branded backpacks, duffel bags, travel gear, accessories and wheeled luggage.
In fiscal 2007, we completed the global launch of our first Timberland collection, including an assortment of lightweight items for outdoor use that are durable, shock-absorbent and weather-resistant. These products have been well-received by consumers around the world, and we are committed to securing new distribution channels, developing new products and executing new marketing strategies to fuel the continued growth or our Timberland licensing program.
History of Timberland
Timberland is one of the leading global lifestyle brands in the footwear market, with a reputation for developing some of the most rugged, high-performance shoes for outdoor pursuits in the industry. Timberland’s roots date back to 1918, when founder Nathan Swartz began learning the craft of making fine shoes by hand. Over the years, his expertise grew, and soon Swartz had established a family-owned boot-making business. Innovation was one of the young company’s core values, and in the 1970s it introduced injection-moulding technology to the footwear industry. By fusing soles to leather uppers without stitching, this technology produced one of the first truly waterproof boots ever manufactured. Over the years, Timberland has grown into an international lifestyle brand, extending its expert craftsmanship, innovation and reputation for durability to a broad range of products, including premium footwear, apparel and accessories.